Posts by Nauman Sohail

Getting Started with Business Model Innovation

Business Model Innovation is all about finding new and relevant ways to add value to the business in the face of fast-changing circumstances. It must survive the situations for which the environmental, economic, social, political, technological, national, global and even local has to offer. Many people have been into devising any sort of innovative ways […]

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Five Myths Of Brand Positioning

I own a business and that leads in having a brand, but I am not really familiar with brand positioning. Well, that was for the initial days of having a business, but I changed! I learnt to know what this is all about, what to do and what’s not. With brand positioning, I figured out […]

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Big Data- Bigger Bolder And Smarter

Whatever kind of business you have, your goal is to lead customers through the conversion funnel, right? Do you have any idea about on how you and your customers convert and turn your services, products and even knowledge into a good cash? Let me tell you this. Big Data is now one of the hottest […]

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